Rhythm OnlineRhythm Online is a small, friendly, independent music webstore. Run by two alternative music enthusiasts Nick and Jude, Rhythm started off in the 1980s as a small market stall down in the south west of England when Nick became disenchanted with his managerial job with one of the large record shop chains and wanted to concentrate on the kind of music that he loved (think punk, alt.rock, anything indie). His original partner at Rhythm was Geoff Barrett, who eventually went on to bigger things with the wonderful Heavenly record label, leaving Nick to run Rhythm.
From these small roots Rhythm next evolved into a monthly mail-order catalogue. At first painstakingly typed out by hand each month, then as the technology evolved, written on computers, Nick sent out thousands of catalogues to an increasing number of alternative/indie music enthusiasts around the world.
In the early part of the new century Rhythm mutated again into Rhythm Online (d'you see what they did there?), and became a website. This allowed them to massively increase the number of bands and artists that could be listed (they number in the tens of thousands), turning Rhythm into what is now probably one of the largest and most comprehensive lists of alternative bands and artists on the internet. At the same time new features were added in to the Rhythm mix - including both record and live music reviews, to make the site of more general interest to other music enthusiasts.
Where to next? The next project, due to start in early 2006, involves revamping the website to make the huge database fully and conveniently searchable, so that customers can easily find what they're looking for.
Jude and Nick are always keen to hear what people think of their site and their service, so check out the site at:
or drop Jude and email on:
with any comments or suggestions on how you think Rhythm could be made even better.
Jude Clarke – tMx 22 – 11/05
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